Define the problem

It’s easy to get excited when you’ve made a technical discovery; when we’re thinking in commercial terms, it’s the application of that discovery to solve a problem that is the key. As Einstein once said - "If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”


Shortlist your problem opportunities

This presentation highlights the importance of starting with the problem in just a few minutes. 

When it comes to mapping out the potential applications for your technology, there are many ways that this could be done. If you're feeling overwhelmed by the number of options, this short article explaining one widely used technique will help you make sure that you've worked through the process in a logical, comprehensive way. 


Prioritise problems

If you have identified multiple exciting problems, keep them in mind as we move forward. The 'Assess Innovation Potential' module has been designed to help you identify a winner. For now, this article provides a useful framework to help you think about evaluating market problems.

This project was joint-funded by the National Institute for Health Research (NIHR) Brain Injury MedTech Co-operative based at Cambridge University Hospitals NHS Foundation Trust and University of Cambridge. The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR or the Department of Health.

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