Define the problem
It’s easy to get excited when you’ve made a technical discovery; when we’re thinking in commercial terms, it’s the application of that discovery to solve a problem that is the key. As Einstein once said - "If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”
Shortlist your problem opportunities
When it comes to mapping out the potential applications for your technology, there are many ways that this could be done. If you're feeling overwhelmed by the number of options, this short article explaining one widely used technique will help you make sure that you've worked through the process in a logical, comprehensive way.
If you have identified multiple exciting problems, keep them in mind as we move forward. The 'Assess Innovation Potential' module has been designed to help you identify a winner. For now, this article provides a useful framework to help you think about evaluating market problems.