Understand different types of IP
Copyright protects various types of creative works (as long as they have not been copied from elsewhere), such as literary and artistic works. It can provide valuable protection for marketing material such as your website and brochures, or for creative aspects of your product (please see (c) below).
Copyright is usually owned by the author (i.e. creator) of the work, unless he/she created it in the course of employment. In the case of contractors, the consultancy agreement should explicitly specify who is to own any copyright created.
How is it obtained?
Subsists automatically in certain categories of works (e.g. literary and artistic works, films and sound recordings), provided such works are "original" – this is a relatively low threshold.
Ensure copyright works are marked with the © symbol and that the copyright owner is named.
What does it protect?
The contents of a textbook on neuroscience
The sounds and graphics comprising the user-interface of an MRI scanner
The code which converts ultrasound waves into images in an ultrasound scanner
How long does it last for?
Usually 70 years from the death of the "author".